Camper Space – Spanish artist-designer Jaime Hayon
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation.
Mediterranean Style Camper space design
The intention of this project was to give an absolute yet subtle change to the way the Camper space is envisioned. To promote a luxury ambient inside the shop, turning it into a symbol of elegance. Very special pieces were created for this shop: handmade wood tables with different and abundant legs, very much within the Hayon style. A set of hand crafted terra-cotta lamps was designed specially for the space. A new technology was developed to give these lamps an earthy yet sophisticated surface. For the cash point space, we created an unusual piece of furniture with a very “Olympic” shape, all in red. We chose a red floor in resin of a silky and glossy effect that playfully contrasts the rest of the space.
Other Projects
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